Stories

Shopping experiment

The experimenter sits me down on a desk chair with a forced smile. It spins and creaks slightly under my weight. She begins to explain the procedure and I’m distracted by her accent, unable to place it, East European, perhaps? What I’m here for is simple enough; a consumer insight programme designed by a group of probably conglomerate-funded Masters students […]
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Whoosh

 I trace a line through the condensation on my cocktail glass, watching the droplets trickle and scurry and feeling their coolness beneath the pad of my finger. The surface of the glass squeaks slightly, satisfyingly, from the pressure of my touch. God it’s good. Lying here, no pressure, no responsibilities. Just the regular crash, swoosh, crash of the Pacific waves […]
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Warner Music Nashville: Zac Brown Band music videos

Zac Brown Band commissioned Alchemivision to produce two music videos for their latest releases: ‘Stubborn Pride’ and ‘Paradise Lost On Me’. The videos for this multi-platinum, Grammy Award-winning group racked up 277k YouTube views within a week of their premiere from the world-famous Warner Music Nashville label. The singles have been streamed over 650k times on Spotify. Our team created […]
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One of These Things is Not Like the Other

Recently, Sotheby’s made history by auctioning what it called ‘phygital’ artworks for a record price. CryptoPunk pixel-art pieces sold for $11.8 million in a ground-breaking move by the auction house. “These five fantastically rare ‘phygital’ punks form a very important bridge between the physical and the digital… This is where the digital artworld meets the traditional.” – Sotheby’s, 2021 But […]
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The County Town

I’m sat in my car, in Royal Wootton Bassett, watching people walk by – doing the people-watching thing. The town gained its Royal prefix as the notorious site of an organic ceremony; the repatriation of dead Iraq veterans on their way from Lyneham airfield. Pub owners and their patrons would gather outside to raise a pint to the hearses; bikers […]
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Perfect centre

The mother, father and two daughters moved along the pavement as corners of a perfect square. A wholly unremarkable shape, exactly as to be expected, ninety degrees wherever you looked. The father held his youngest daughter’s hand. About 9, she had the gangly look of a plant that’s too quickly bolted, now looking down uncertainly at the ground below, the […]
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There and there again

He was there again, that old man. Sat on a bench wearied and blackened by rain. He was as much a fixture as the bench itself, always present. Hands nestled atop his walking stick, bright eyes peering out from beneath his yellow bobble hat. His fingers twitched every now and then as though remembering things they used to make and […]
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2084

“Thank you for coming to speak to us today.” “Of course; we came right away, you said it was urgent.” “Quite right. I’ll get straight to it. Jemima has been coming here for close to a year now, and we have captured some very concerning data.” “What do you mean?” “Well, our AI emotion detection software has noted some serious […]
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The Revelation in Art and Technology

“There was a time when it was not technology alone that bore the name technē… Once there was a time when the bringing-forth of the true into the beautiful was called technē. And the poiesis of the fine arts also was called technē… [t]he arts were not derived from the artistic. Art works were not enjoyed aesthetically. Art was not […]
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The replica

Until the development of the first technologies, humanity’s encounters with the replica were restricted to the organic. Even then, true replicas they were not. A blade of grass, growing next to a thousand others of the same kind that share some key characteristics (but are never identical) have what Wittgenstein would refer to as family resemblance. Choose any acorn and […]
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